Turbo-charge Your Product Launch

You might be wondering, like many marketers, if product launches still work. Everybody knows the techniques, everybody knows how to do it, we all see it comingdoes the formula still work? Why do they do them?

While it's true that the "standard" product launch won't produce the way it did a year ago, the strategy of using product launches is as strong as ever.

To make a successful product launch now, you need to follow a formula. Let's face it, all the low-hanging fruit has already been picked. But with this formula, created by Jeff Walker, you can have a successful product launch.

Have you heard about the Membership Site Boot Camp launch? Jeff coordinated that launch, and I wrote the copy. In the first week, that launch created $1.7 million in the first week alone! Product launches can still make windfall profits.

I would encourage you to study the original Product Launch Formula at www.TheProductLaunchFormula.com. Even if you don't intend to buy Jeff's course, he gives away great content at his site. Don't miss it.

Use the following tactics to add punch to your product launch:

Use the "reverse squeeze page". I believe this term was created by John Reese (not too long ago, in fact). What this means is that you give away the content before you ask for their opt-in information. For instance, you show them a video and at the end of it you say, "We'll be creating some more videos. If you'd like to receive them absolutely free, give us your name and e-mail address and we'll make sure you get them." You give before you get.

Give them your best material up front, for free. No, I'm not crazy. When I suggest this, the most common response is, "But if I give them my best stuff for free, there won't be anything to sell them!" In fact, this is not a problem. The great copywriter Eugene Schwartz, author of Breakthrough Advertising, pioneered this method, and it works! He found that when you gave away something terrific, people's perceived value of your other products increases. Readers think, "WOW! If this is what they give away for free, their other stuff must be incredible!" So what happens if they get into your site and find that your product isn't as good as the stuff you gave away free? That's when you benefit from the "Halo Effect". People will be amazed by your great freebies, and so credit your saleable material as being better than it may actually be. It takes no manipulation on your part.

Share your story with your sublist. Don't e-mail them to tell them that you're going to sell to them. That's not a story - it's a statement. People love stories. Offer them personal insights into the business, tell them how the launch is progressing, or take them to blog posts. Use all the principals of influence that Jeff teaches in his course. It's worth it!

I definitely think you should get The Product Launch Formula, but also take these three tips I've given you and put them to work in your next product launch or mini-launch, and see if it doesn't improve your conversions.

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For an inside look at the techniques of a sought-after web copywriter, visit the site of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and free copywriting advice.

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