Read Books, Boost Conversions

Are you interested in getting better results from your copy? There are many great books on copywriting and marketing that can help you. You can learn how to write copy that sells by reading books on the subject. Even books that are on different topics can improve your writing skills.

Ask any great writer, and they will tell you that the best way to improve your writing is to read books. This holds true for copywriters, too. Today, I will suggest a few books that will help you to write better copy and get better results.

Of the four books that I recommend, three are on copywriting. The fourth is off-topic, but still offers valuable advice on selling your product or service.

My first recommendation is The Robert Collier Letter Book, by Robert Collier. This book has become a classic in the copywriting and marketing industry. Collier himself wrote many of the ads in the book. While the language is somewhat antiquated, giving an old-fashioned feel, the basic principles of the book still stand the test of time.

John E. Kennedy's Reason Why Advertising is a fantastic book. It is harder to find than the others. At the end of this article, I will provide you with resources to find books like this.

My fourth recommendation is off-topic, but still relevant. While it isn't about copywriting, it is about selling. You can enjoy this book at any time - in a house, with a mouse, or with a fox in a box! Check out Green Eggs and Ham, by Dr. Seuss.

You may be surprised to learn that Green Eggs and Ham can teach you persistence when making your sales. Learn how to come to an agreement with your potential clients so they become paying customers. It may seem silly, but you can learn important marketing lessons from Dr. Seuss.

As promised, here is a great way to find all those books. Bret Ridgeway of Speaker Fulfillment Services specializes in finding hard-to-find books on copywriting and marketing. Find what you need at his website at www.SFSBookstore.com.

One of the best investments you can make in your business is information. The books I have recommended will be a valuable addition to any marketing and copywriting library. They won't cost a fortune, and the money you invest will provide you with great returns. They are truly valuable to improve your copywriting skills.

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For an inside look at the techniques of a top direct response copywriter, visit the site of Copywriter Ray Edwards. There you'll find a podcast, video tutorials and copywriting advice.

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