Backlinks Are The Key To Your Websites Seo Future

Do you know what a backlink is? A backlink is a html link that is directed to your website from an external site. Backlinks are very important to your Search Engine Optimization of your website. Most of the time your backlinks link to your home page but occasionally they will link to an internal page within your site. This is called "deep linking" and will increase the rankings of those internal pages in the search engines.

In the world of backlinks, quantity is important. However, quality is also important. The more backlinks you have then the more the search engines trust your content. Google's more recent algorithm updates have included the importance of quality when referring to the page that the link is coming from. It used to be that you could go out and get 1000's of links and rise to number 1 in the search engine result pages (SERP's). But, that is no longer the case. Now you need to be more natural with your backlinking strategy.

The Google search engine uses a calculated value called PageRank (PR) that is based on the number of backlinks to your site. SEO gurus have downplayed the importance of the PageRank value when calculating the placement in the SERP's. The ranking algorithm has literally hundreds of factors that all have different impact on the calculation. It is almost impossible to guess all of the factors and how they affect ranking. One thing has remained pretty constant over time and that is backlinks.

Other terms for backlinks are incoming links, inlinks, inbound links, and inward links.

Backlinks can be used for more than just PR calculation and SERP's. You can find related websites that have linked to you without your knowledge (or permission), gauge your sites popularity compared to another site, and view what others have written about your site/pages. While everyone always talks about getting links for Google SERP's placement, Yahoo gives a much better actual list of backlinks.

In an effort to hide the details of their search algorithm, Google will only show a partial list of backlinks. Remember when analyzing your backlinks that some pages may not have the true PageRank displayed because the page was added since the last Google PageRank update.

The long term premise behind using backlinks was that the site pointing to yours is voting for you. At one time that vote had a very significant impact. However, over time, all the search engines are becoming more sophisticated and put less weight on this backlink vote. More recently they are putting significant emphasis on the content and context of the page being linked to and linked from. Pages with little to know relevance to each other end up counting very little.

Here are some various methods for generating backlinks to your site:

1. Web Link Directories

2. Website Link Directories (some are paid and many are free)

3. Adding meaning full comments to related forums and blogs

4. Purchased links (currently frowned upon by Google)

5. 1 way or reciprocal link exchanges - 1 way links are much more desirable

Tip: Don't just worry about getting backlinks from high PR sites. A natural pattern of link gathering would be to have more links from lower PR sites because of their sheer quantity when compared to high PR sites.

So what can you expect after getting all these backlinks to your site? You should see a climb in your search engine rankings for the keywords that are targeted by your backlinks as well as a general increase for your other terms. You should see your own sites PageRank increase over time (next couple of updates). And best of all, you should see an increase in traffic to your site that is coming from both the search engines and the additional backlinks to your website.

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