Affiliate Program. Should You Set One Up?

The best way to propel your business, is to use an affiliate program. With an affiliate program you have a lot of other people promoting and selling your product. One of the big advantages of this is that you only pay for the promotion after a sale has been made.

Because you have a lot of people promoting your product, it will now also be seen as a popular product. This also adds to your sales. It is a sort of viral effect. You may have to share 50% of the sales with your affiliates, but you will still end up making good money.

Let's say you didn't want to share with your affiliates, and you are just going to promote it yourself. Could you do as well by yourself as opposed to using affiliates? Well let's have a look at it. You have a list of 100,000 subscribers. You advertise to your list and get to a 0.04% conversion rate. This means that you would sell 400 copies of your product and get to keep 100% of the income.

Now, of course, you still use your list, but we also have 100 affiliates promoting the product. Now if each affiliate made 10 sales, you have made a further 1000 sales of your product. It's true, you may now have to share 50% of the income with your affiliates, but you have still made a lot more money than if you had gone it alone.

So if you are selling a product that you own. You really need to sell it by using an affiliate program. How do you set up an affiliate program? Well you could buy software to run an affiliate program. This is what I have done personally. I use a program called Jam from Jrox.com and have found this easy-to-use and very powerful.

The other that I use is ClickBank. In using ClickBank, you do not have to install a script on your server. And it is preferred by most affiliates. They like it because they are assured of being paid. ClickBank's affiliate program is free to join. To be a seller on ClickBank is very cheap.

As I mentioned earlier affiliates love ClickBank, because they are assured of payments. But for you as the seller it also has a great advantage. ClickBank recruits the affiliates. ClickBank pays the affiliates. So the money you get from ClickBank is yours. Your affiliates have already been paid. All the administration headaches are handled by ClickBank, and not you.

The option of running your own affiliate program or running with ClickBank both viable and good options. It's obvious, that to really be successful online. You must use affiliates and an affiliate program. The easiest way to go, is to use ClickBank as all the administration problems are handled by them. So even though they take a small commission, it is well worth it.

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