Adsense Reborn?

First lets put the myth to bed Adsense was never dead or even seriously ill. It was just that advertisers were not happy with the returns they were getting from the content network. Many stopped advertising and the revenue dropped for publishers. This was partly due to poor quality sites and click fraud. I used to have hundreds of Adsense sites but I've got rid of almost all of them now and started to create very high quality sites that are designed to make over $10 per day.

Why am I starting to build sites with Adsense once again?

Over the past few days Google have made changes to the Adsense ads. The area of the ads that are clickable has been reduced to just the URL and the title. If you have created lots of pages where you have blended the ads into the content you will probably have seen a drop in your income and a much lower CTR.

On the other hand this might mean that more advertisers will feel that the content network is now a better place to advertise. I am sure that this is what Google are thinking and that over the next few months the revenue from ads will go up. Google wouldn't introduce something that was going to make a long term dent in their profits.

In the next few months we should see a rise in the value of each click as more advertisers compete for places. Smart pricing will be less of a factor as the quality of pages improve. All in all both publishers and advertisers should benefit.

If you have an Adwords account you can't fail to have noticed how many changes Google are making with regards to the the content network. All these changes have been aimed at attracting more advertisers which is excellent news for publishers.

If you wish to take advantage of the changes that google have made then you will need to create good quality sites with good quality content. Choose your niches wisely and ensure that there are a lot of advertisers and that the there will be organic traffic. Choose good quality domain names and where possible only use .com's

Using free tools like The Google Adwords External tool and Wordtrackers Gtrends Tool and bulk domain availability checkers you should be able to find some great niches and Domain names. These niches will have traffic from the time you build them which will give you a head start.

By adding good quality content to your new site and distributing articles you will soon have a steady stream of traffic heading to your new site. I am not going to pretend it's easy but by being focused on your site you can soon start to reap the rewards.

Don't be tempted to place lots of ad blocks on your page. This will only have the effect of reducing your income. Google displays the highest paying ads first down to the lowest. so you may have a $2.50 ad and also 3 $0.05 showing. But by just having 1 ad block displayed in the right place you ensure that the highest paying ads are displayed.

One thing that most people fail to take into account about Adsense sites are their value when sold. A site earning $200 per month will be sold for between $1500 and $2000 depending on the amount of traffic. If the site is poorly monetized then the new owner may even pay more if the amount of traffic is high.

Adsense was never dead but it's about to make a come back. Don't miss out!

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