'another Part Of Me': Persuasion In Parts

Parts. We are all made up of parts. A part of me wants a bagel with cream cheese, but another part of me really wants to continue to become healthier. Part of me wants to go take a nap, but this other part wants to finish the project I started. We divide ourselves into parts as a way to talk about our experiences.

What you need to consider, however, is that the words we speak are things, actual, tangible things, as real as the computer keyboard I'm typing on and the papers on my desk.

When someone says, 'A part of me. . .', they are fractionalizing themselves into subsections. They are turning over the responsibility of their action to this particular part. If this part of them says 'no' to your product or service, it's as if this isn't actually them saying no, but a part of them.

Whenever I hear a person saying they have a 'part', I pretty well darn near jump for joy because I know that they are fractionated inside and I can seize control of one or many of those parts and make it do whatever I want for the most part.

When I hear 'part' or a reference to someplace else within the person (such as the psyche, ego, id, unconscious), I know I need to make contact with that part and turn it into a good friend.

Parts are, for the most part, very outside of people's awareness. They may surface and as they do, you can add or extend the parts, elaborating to give them more power, or you can minimize the part if it's not working to your advantage.

To the same end, you must be careful that you don't split yourself into lots and lots of parts or you risk running the same things on yourself.

A part is really a frame, a frame that lives autonomously to the individual who calls it, who says it. So how can you create a part in someone? Well, by naming it and identifying it, you create it. Naming and identifying is key here. If we name a part, we give that part power. And if we frame that part through the way in which we talk about it, we're in control of that part to a large extent.

Parts give us leverage. We can assign an objection to a part and then we can assign another part to overcome it. We can assign a part that overcomes an objection with a part that objects, and we can blend the parts, watering down the part that has the objection.

Once we create the parts, we can pit them against each other. There can be parts that are senior and junior, superior and inferior, parts that relate directly to God and parts that can resolve problems.

I have a part of me that excels in persuasion. I hope you will too soon if you don't already.

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Kenrick Cleveland teaches strategies to earn the business of wealthy clients using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion strategies.

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